Why does the company need a website?
Do you feel a lot of your clients would look you up or contact
you online?
Will they want to see what you offer without having to visit or
ring you?
What purpose will the site actually serve?
Would you simply like your clients to be able to contact you, or
perhaps order merchandise online? A complex website with lots of
photographs would suit a hotel, whose clients can't visit to have
a look at the accommodation or view. On the other hand, a local
business serving locals might want an easy to read, easy to use
order form.
Who is likely to view your website?
Are your clients experienced with the internet? Would flashy displays
put some people off? Does the site need to be family friendly? Are
you looking to impress?
